Market Research
Consumer Insights in Mozambique
What Mozambican consumers actually buy, at what price point and why — collected in the languages they speak.
Fieldwork in local languages
We field in Portuguese and, where needed, Changana, Sena, Makhuwa and other local languages. Interviewing only in Portuguese in urban centres skews results badly.
Sampling that reflects reality
Provincial, income and channel weighting is designed upfront so results describe your target market rather than the easiest respondents to reach.
Frequently asked questions
What sample sizes do you run?
Typically 400 to 1 200 respondents for quantitative work, scaled to the precision your decision requires.
Can you test packaging?
Yes, through central location tests and in-home usage testing.
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Tell us what you are trying to do in Mozambique and we will point you to the right service — or tell you honestly if we are not the right fit.